Elevating prescription skincare

Curology, a pioneer in personalized prescription skincare, experienced a remarkable surge in its acne business. By 2020, 85% of their revenue were in this space despite acne care being a small fraction of the overall skincare market.

Through the establishment of its Consumer Insights practice and a thorough market analysis, the company came to the realization that creating a new brand catering to the unique requirements and concerns of the vast anti-aging audience was imperative for it to expand its reach.

Given its digital-first nature, the visual toolkit had to be extensive and flexible enough to produce hundreds of assets every month.