A refreshing take on cybersecurity

At Material Security, I led the strategy and creative efforts, partnering closely with the co-founders and Head of Marketing to establish a compelling new brand for the startup’s launch out of stealth. Material Security envisioned a radical new approach to email security. Together, we defined the brand strategy, name, visual identity, and new website, which played a crucial role in our successful launch backed by iconic investors and venture capital groups.

We utilized simple geometry in the logo, typeface, and illustrations, complemented by a restrained RGB color system. Balancing brand and product, we showcased Material Security’s solutions by using simplified UI and abstract visuals based on scientific schematics, breaking down complex problems to their core components and reconstructing the narrative for the viewer.