A new era for travel & expense

Navan is an all-in-one travel, corporate card, and expense management solution that is pioneering the next generation of business software using AI generative technology. As business travel returned after the pandemic, and as hybrid work becomes more complex, Navan, formerly known as TripActions, offers a personalized, people-centric product design that makes it easy to book travel and track expenses.

And importantly, the brand needed to create an ownable and competitively differentiated position and provocative point-of-view as it sought to evolve from “product” to “brand.”

This late-stage startup initiated a rebrand to coincide with the consolidation of all its platform solutions into one super app. As VP of Global Brand and Creative, I led the full rebrand process including Brand Strategy, Naming, Visual Identity, and launch activations.