Building a purposefully mysterious brand

How do you create a brand intended for an elite and elusive audience that no one else is supposed to know about? Prudent Wealth Management needed a brand identity specifically tailored to ultra-high net worth individuals (UHNW) with assets of at least $30 million. The challenge was to create a brand that appealed directly to this hard-to-reach demographic.

Our experience design included an invite-only digital experience, premium printed materials, and client gifts handmade by artisans in Japan.